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Sans Serif Scripts Scrollwork Shadow Stock Certificate Swashes Victorian Word Art ARTISTS Arthur Vanson Brad King Bruce Bowers Charles Borges Chuck Davis Dan Sawatzky Dave Correll Dave Smith David Parr Denise Bayers Duncan Wilkie Francis Lestingi Jeff Marshall John Davis John Studden Kaitlin Sims Ken McTague Mark Searfoss Mike Erickson Mike Jackson Patrick Kalange Rob Cooper Steve Contreras Tom Kennedy PACKAGES 4 or More: Save 10% Ultimate Thes & Ands 62 Thes & Ands Bella Vista & Encore Borges Script Package Roebuck & Old Stock Design Kit 1 Design Kit 2 Design Kit 3 Design Kit 4 Design Kit 5 Design Kit 6 Sanborn Package Monogram Package Stock Certificate Package Saratoga Panels Racing Package Prismatic Package Fire Truck Package Victorian Package Confection Package 30's & 40's Package 50's & 60's Package Western Package Script Package 1 Script Package 2 Arthur Vanson Package Charles Borges Package Chuck Davis Package Dave Correll Package David Parr Package Denise Bayers Package John Davis Package John Studden Package Tom Kennedy Package GALLERY VIDEOS Most Recent The Journey of a Letter Using Illustrator's Find & Replace 3D Effects using LHF Versatile Scarlet Script Vector Fade Effect Using Glyph Palette in Photoshop CC Create Easy Chrome Effects Using LHF Flash Script Swashes Designing LHF Iron Lace: Part 1 Designing LHF Iron Lace: Part 2 Designing LHF Iron Lace: Part 3 Information Design View All STORE SUPPORT Frequently Asked Questions Why isn't my ordering going through? 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1930's / 1940's Fonts

Lettering from this period was heavily influenced by music and the Art Deco movement. While decorative serif styles were still in use, the scrollwork and embellishments that marked the early 1900's were now considered old fashioned and passé. Sans serif lettering became more popular than ever before as artists began pushing the boundaries of letter design with extreme thick and thins and minimalistic curved lines. Showcard writer Alf Becker was in his heyday and released his 100 Alphabets book in 1941, which continues to inspire both sign artists and font designers today (as evidenced by several fonts depicted below). Can't decide? I've personally compiled a package of 30's and 40's fonts for you.